As everyone knows social media plays a huge roll in the life of nearly every person in today's society. So my goal is to get everyone that is sporting 3.0 to take pictures of them doing above average stuff. It can be as simple as them on the top of bishops peak in their 3.0 tee shirt. They would post the picture to their social media account hash tagging #ilove3point0 or #3point0 and the most outrageous picture would get posted to 3.0's account. So it's a fun competition, but at the same time just encouraging people to live life above average, and do above average things!
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